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Leave a Reply Click here to cancel reply. Grey Eagle Resort and Casino in Calgary also opened a 2,seat entertainment centre in which hosted acts such as The Temptations. Website by Silverpoint Media.{/INSERTKEYS}{/PARAGRAPH} There are many boomers who have made attending rock concerts their lifetime passion — some of them attending more than shows a year, spending thousands of dollars travelling to concerts. Email will not be published required. In Canada, casinos have been so successful at entrenching themselves in the concert marketplace that they are almost indistinguishable from traditional performing arts centres. In fact, a trip to these casinos nowadays often does not include any gambling activities at all. All Rights Reserved. I, for one, would attend concerts by younger, contemporary artists such as Lukas Graham, Joss Stone and Meghan Trainor. In Ontario, Casino Rama and Fallsview Casino have long been recognized as the concert venues for big-name musicians. But marketers are making a very sweeping assumption that only legacy artists will be a draw for boomers. {PARAGRAPH}{INSERTKEYS}I read with interest in The New York Times that many baby boomers are still boarding buses and trudging through muddy fields upon their retirement to see their favourite bands in action. Name required. A Canadian perspective on marketing to boomers. She has over 30 years of international consulting experience and has counselled clients in Asia, U. Comment Name required Email will not be published required Website. There is a misconception that only millennials go to concerts because they love loud music and huge crowds and they value experience over material things. But boomers and seniors also want the same experience, but more from a nostalgic point of view as they were the ones who attended Woodstock, The Newport Folk Festival and the US Festival. Search boomerwatch. In fact, concerts aimed at the mature population are big business. The New York Times reported that for many retirees, concertgoing is a lifestyle, and not a new one. So long as they still have the stamina, aging concertgoers are willing to navigate through large crowds in the summer sun from morning till dusk two or three days in a row. A study conducted by Harris Poll found that 44 percent of those aged 51 to 70 are attending more live shows now than they did in Of those concertgoers, 40 percent say they want to stay abreast of current pop culture.